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Where to sell products online? on marketplaces, website or on both?

It is not a hard question to say and compare that where you should sale online and where should not. Today I will compare all leading and top marketplaces for you so that you can understand why you should sale on marketplaces and why you should not sale on marketplaces.

So let’s understand this business and its buyers first.
1. Ask question yourself that who is your buyers?
Yes, it is very important that what your targeted customer is. Means you want sale in wholesale or you want sale in retail.
2. Do you know which online platform is the best to sell online?
It means you really want to sale on online marketplaces?
Or you want to launch your own website?
Or you want to sale both of places?
Where to sell online products online on marketplaces, website or on both?

To get real average answers of above questions we have contacted to 20-50 online sellers and got following response.
Sales wises:
Getting sales or orders on marketplaces 62%
Getting sales or orders on personal or company website 28%
Getting sales by enquiry from different-different wholesale platforms like Marginbaba, Indiamart or tradeindia is 10%.

Profit wise:
Getting good profit on company website - 48%
Also getting good profit for bulk orders from enquiries received from indiamart or tradeindia - 30%
Not getting much profit from marketplaces due to marketplace commission and high customer returns. -22%

So as seller’s issues I am creating compare sheet between your own store and marketplaces.
SR.
Issues
Own Website
Marketplaces (B2C) - Retail
B2B Marketplace - Wholesale
1
Customization & Design
Easy to design as per your need
No customization allowed
No customization allowed
2
Expanses
2-3% Payment gateway charges
Category wise commission - about 10% to 25% on sale price
No Commission - Direct bulk sale by enquiry
3
Marketing and Customer Service
Depends on your marketing & customer service
Marketing is not necessary. Need to maintain customer service
yes, customer service required
4
Daily Business
In start-up, you may have to pay from your pocket but once you prove yourself for good customer service and marketing then nobody can harm your business. Need to build customer service first.
In start-up, you will get very good amount of orders so you will invest you’re hard earning money for stock and process. But you may kick out from any marketplaces if you made any mistake by mistake. So it is have high risk.
Wholesale business depends on product quality and price which you offering.
5
Returns
You can talk to your customer to provide him replacement or refund or solution.
Some marketplaces directly accept return from your customer without seller interaction. It is big loss for any seller.
No returns if there is no issue with the product quality.
6
Customer Support
You can provide customer support and understand your customer needs.
Marketplace customer doesn’t ask for support, anybody can return ordered items within few days or few months.
No returns if there is no issue with the product quality.
7
Delivery options
You may have limited courier services, depends on your location.
You will get complete shipping solution.
You may have limited courier services, depends on your location.
8
Stock
If in case you are out of stock for any item then you can offer replacement to customer.
You cannot offer replacement. Or you can take extra money for replacement product.
if in case you are out of stock for any item then you can offer replacement to customer.
9
Packing
You have to manage packing of orders yourself.
Some marketplaces keep stock on pay per spaces basis and from some marketplaces you have to pack order yourself.
You have to manage packing of orders yourself.
10
Consider for lifetime Income
Yes, you can manage your website, your customers and quality for lifetime business or earning.
No, you cannot depend on other arms. It is the truth of the life.
No, you cannot depend on other arms. It is the truth of the life.
11
Profit
Yes, all is yours. :-) Happy selling for lifetime. But advise to sale only brand authorized products.
If you earn first month by good orders then next month you can get more returns. Your store may be suspend. Your business may finish anytime.
Depends on your customer service and product quality.
12
Discounts
Yes, you can offer high discount to your customer because your expenses are very low.
You can not offer high discounts because you also have to pay commission along with office charges.
Yes, you can offer high discount to your customer because your expenses are very low.





So in the last, now you can decided where you want to go. As per my personal experience. you must open your company website with online marketplaces. You can offer good discounts on your website which you are paying as commistion.

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